Reinventing Fast Food Breakfast.

If You Have the Stones To Order This, It Should be Available 24/7.

If You Have the Stones To Order This, It Should be Available 24/7.

On a scale of zero to Dunkin Donuts serving tuna sandwiches where would you rate the Taco Bell Waffle Taco?  For me, it’s a bit hard to determine, because this really isn’t a taco.  It appears to be a waffle sandwich, which while equally troubling, might be a bit less disgusting?  Does the sausage have Tex/Mex flavoring, because that would be a tremendous red flag.  Is that a pitcher of “dipping syrup” next to the taco?  I assume Taco Bell’s syrup comes from Not-Vermont?  What I don’t understand is why T-Bell thinks it can penetrate the breakfast market.  Are there people out there who think, “If I could only eat Taco Bell a fourth time a day…”

Anyway, the Taco Bell Waffle Taco is a part of a number of food innovations I’ve seen lately.  Some, like the cookie dough flavored Oreos appear to be inspired.  Others seem a bit haphazardly thrown together.  Is working in new product development for a fast food chain the easiest job in America?  Do they have a fat checker?  Just a guy at the top of the chain who is paid the big bucks to say, gut reaction–is this chubby enough?

I’ve actually had the opportunity to peruse some confidential fast food files and believe it or not, other fast food chains are not taking the Waffle Taco sitting down.  There will be a response.  A preview…

KFC:  Potato Oatmeal.

Not a new dish as much as a re-branding POWER MOVE.  The KFC potato oatmeal will be a bowl of mashed potatoes. They are focusing more on the “meal” than the “oat” in this effort and it’s expected to be a monster success.  Mix in chunks of your favorite breakfast meat for an additional $.49.

Wendy’s: SAC O’ BACON.

Wendy’s is on the leading of the bacon movement.  They will not be out-baconed and if you want 8 slices of bacon your burger, just walk into Wendy’s and tell them you got 7 slices at Burger King and they will give you the 8th ON PRINCIPLE.  The Sac o’ Bacon is essentially what it sounds like– 8oz of crisp bacon in a bag.  Complimentary bacon flavored mayo for dipping.

Pizza Hut: Pizzomelet.  

Are you familiar with the P’Zone?  This is a product that I was surprised to find still on the Pizza Hut menu.  It’s what the person who invented the stromboli feared might happen to the stromboli.  BUT, the Pizzomelet is a whole other animal.  It answers one of life’s greatest questions, “why can’t I eat this omelet with my hands?”  A buttery dough shell around that bad boy will solve all your problems.  Like everything else at Pizza Hut, a 3 lb side of penne alfredo will cost you only an additional $3.99.

Dairy Queen: Breakfast Blizzard.  

The Ice Cream for breakfast market is WIDE OPEN.  Dairy Queen is going to charge through the door with the breakfast blizzard.  Maple flavored soft-serve loaded with chunks of bacon.  Substitute scrapple for bacon in PA locations only.

Roy Rogers: Waffle Fixin’ Bar

The inventors of the Fixings Bar find a new muse.  The Belgian waffle.  The Belgian waffle crosses socio-economic lines.  It makes ANYONE feel like they are getting a classy breakfast.  You combine that with your choice of an array of syrups, sweet toppings, ice cream, and you have turned around an entire company–maybe.  Now just hop on a random turnpike and hope to find a location.

Burger King: Butter Nuggets

Is Burger King the most decadent of the fast food chains?  Has any other chain embraced what they are as much as Burger King?  Do we want to try to expand to a market that eats healthier, or do we want to continue to throw our loyal customers fastballs RIGHT DOWN THE MIDDLE?  I think Burger King leans toward that second philosophy and this breakfast trend has them ready to take the next step.  Much like the great French cooks, Burger King knows the value of butter.  What makes this taste good?  Butter.  So, lets cut to the chase.  Burger king is now proud to serve up butter nuggets (salted or unsalted) in 3, 5, 7 or 20 pieces.  ENJOY.

About these ads

2 thoughts on “Reinventing Fast Food Breakfast.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s